Why Sony Failed?

why Sony fail? When I read Leading Change Why Transformation Efforts Fail, I straightway linked Sony with the transformation fail. Sony, the previous electrical giant, announced a record annual net going of $6. 4 billion for fiscal year 2011 in May 22 2012. This marks the fourth unbent year that Sony reported substantial losses. Transformation efforts couldnt turnaround the bad situation of Sony due to the mistakes that do by Sony in those transformation.First, Sony did not establishing a great enough sense of urgency. Sony began its diversification strategy in 1980s. By 1990s, Sony shaped game, electric, picture, and finance four main businesses. By that time, some potential crisis began to emerge. However, all of these risks were inscrutable by excellent annual reports. stock-still when Sony confronted Sony Shock in 2003, leaders of Sony couldnt realize its increment dilemma and prepare to transform.Until 2005, continued losses pushed Sony to review its strategy and re-appoi nted Sir Howard Stringer as CEO. Sony had lost a swarm of opportunities, such as LCD TV. Post core business of Sony, electrical manufacture, Second, Sony lacked a clear version. As a high technological company, innovation decided the fate of Sony. However, Sony made a fetish of its fault recognition and marketing power, and ignored the grandeur of innovation. The last great innovation of Sony is CD, which was launched in 1982.Even when Sony reintroduced innovation as its basic strategy, there was no direct process to commit the strategy, and the strategy just became an empty slogan. Even today, Sony cannot have a leading technology in its areas. Now, Sony appointed a new CEO, who emphasized the importance of innovation for Sony. There isnt enough time left to the new CEO, and maybe Sony will break down in future several years. Hiroko Tabuchi First Published Mon, Apr 16 2012. 06 26 PM IST How Sony failed to keep up with the tech revolution