Marketing Planning and Strategy (Ethical Challenge) 1 Assignment

trade Planning and Strategy (Ethical Challenge) 1 - Assignment Examplentation may however target physically disable people and people with health problems in order to determine involved costs and risk in product delivery for determining prices. This may harm members of the target population by subjecting them to higher prices base on their special needs. Raju (2009) argues that segmentation helps to meet needs of special aggroups but the associated disadvantage of cost may lead to greater harm than if products were offered without segmentation and prices remained uniform. In addition, such segmentation may for a creation for identification of the challenges facing the groups and therefore expose them to stigma. Consequently, targeting the physically disabled or people with help problems, with the station of meeting their special needs at higher costs, are a violation of ethical practices. Targeting the segments in insurance coverage is an example. The segmentation may induce h igher cover cost and limit the groups ability to afford cover and access care. In addition, the segmentation may create the whimsey that the segment have poor health and induce stigma against members of the segment to worsen their welfare done induced emotional instability (Brenkert and Beauchamp,