The History Of Mahindra And Mahindra

The History Of Mahindra And MahindraK. C. Mahindra is the person who established Mahindra and Mahindra when he visited United States of America as Chairman of the India Supply Mission. When he met Barney Roos who invented general purpose vehicle or Jeep who was the inspiration for K. C. Mahindra.K. C. Mahindra Brothers joined with Ghulam Mohammed. And Mahindra Mohammed was destiny up as franchise for assembling jeeps from Willys, USA on October 2nd, 1945.After Two years Mahindra Mohammed changed its name to Mahindra Mahindra. Mahindra Mahindra giving in size and stature and it besides occupied a premier position in all key sectors of economy. Mahindra Mahindra assemblage is engaged in an aspirant and prolonged penetration into the global arena.DIFFERENT VEHICLES IN MAHINDRA MAHINDRAFIG a Indias first Prime Minister. FIG b Mahindra ScorpioA passenger in the oldenFIG c The electric car of Mahindra and FIG d Mahindra tractor.its name is Mahindra REVA.FIG e Mahindra Jeeps a re used FIG f Two bicyclist model in Mahindra Mahindrafor daily transport in Agra. and its name is Mahindra Flyte.The partnership encapsulated its ambition, spirit and inspiration from golden words of Pandit Jawaharlal NehruThe woods are lovely, dark and deep, exclusively I have promises to keep,And miles to go before I sleep,And miles to go before I sleep.The golden words are translated into many more milestones to be set up before it rest.Today, It has evolved into a premium SUV(Sport Utility Vehicle) and MUV(Multi Utility Vehicle) with a large number of cars in the Indian car market. Today in the Indian car market we can see three types of Mahindra cars they are Mahindra Bolero, Mahindra Maxx, Mahindra Scorpio. In the present scenario Mahindra Mahindra total turnover is of about 6 billion dollars.Organization analytic thinkingMission/VisionGoals and ObjectivesStrategy followedVision Indians are second in the world in manufacturing automobiles. The put upers of our nation an d our high society passionately believed by us. We will hear them right by believing in ourselves and by making MM Ltd. known worldwide for the quality of its product and services. And its new noveltys.The important goal of Mahindra Mahindra is to pull up stakes highly technological innovative product and services .E-business Initiatives and by out sourcing of technologyProducts that redefined the marketBy 2015 Mahindra Mahindra indirect requests to visualize almost all continents in the world. conjugation ventures, acquisition and merger with different players in other countriesForeign competition.Mission of Anand MahindraWe dont have a group-wide mission statement. Our core purpose is what makes all of us emergency to get up and come to work in the morning.Mr. Mahindra awardsRajiv Gandhi Award 2004 for outstanding contribution in business field.From President of French Republic as dub of the Order of Merit.In the year 2005 from Auto Monitor as Person of the year.From Ameri can India Foundation 2005 Leadership Award for his, and the Mahindra Mahindra group for its commitment to CSR(Corporate Social Responsibility).CNBC Asia line of business Leader Award for the year 2006.Business Man of the year 2007 from Business India.Business Leader of the year 2009 by Economic Times.Miles stones of Mahindra MahindraIn 1948 Mahindra Mahindra LTD associated with UK for Steel duty business.In 1957 Mahindra Owen established- a joint venture with Rubery Owen Company LTD, UK.In 1969 the Company entered the world market which exports utility vehicles and spare parts.In 1975 Mahindra Engines developed an diesel railway locomotive for its vehicles.In 1982 the Mahindra brand tractors were launched.In 1986 Tech Mahindra (formerly known as Mahindra British Telecom) is established.In 1994 Mahindra group created 6 Strategic Business Units they are Automotive or Automobiles, Trading, Farm Equipment, Infrastructure, Financial Services, Information Technology(earlier it is Te lecom and Software) and Systech(earlier it is MSAT).In 1999 Mahindra group launched a 3-wheeler vehicle which is environmental friendly, a battery-operated.In the year 2007 Mahindra group condenseed on health and the environment. It launched Mahindra Hariyali, which aims to add 1 million trees to Indias green cover and it also launched Lifeline Express.In the year 2007 Tech Mahindra LTD launched Tech Mahindra Foundation on June thirteenth 2007.These are the some of the milestones of Mahindra Mahindra groups.FOUR Is of Mahindra MahindraThe four IsINNOVATIONS.INFRASTRUCTURE.INVESTIMENT.INSTITUTIONS.INNOVATIONS Mahindra Mahindra is one of the top industry in India. The director of the Mahindra Mahindra Anand Mahindra put innovation is the core of its growth strategy. The radical innovation is successful in managing the balance in the midst of the structured processes and the creation of an environment.According to this MM groupInnovation should start with the insight about custom er, which the Mahindra Mahindra group found by going to fields and observing the lives of farmers. And this group found that the tractors were used for personal use.The Mahindra Mahindra group encourages the experiments.The new inventions should add value to confederations bottom line that is naught but profit.The important point is that great products should have great design.Thus Mahindra Mahindra took this initiative and made the culture of innovation.INFRASTRUCTURE The Mahindra Mahindra infrastructure is a JV between Mahindra assort and International Finance Corporation. It works close association with global companies to bring world class technologies and practices. It mainly focus on ownership, development and oversight of infrastructure projects. It is becoming the leading infrastructure developer in the country.INSTITUTIONS The Mahindra Mahindra group is placed in all sectors likeTelecommunications and it is named as Tech Mahindra.Software, Mahindra Mahindra came t o software field by and by buying Satyam company and it is named as Mahindra SatyamMahindra Mahindra also has its recognition in the Infrastructure and it is named as Mahindra Infrastructure Developers. In this it also have holiday resorts it named as Mahindra Holidays and reanimate LTD (MHRIL)Mahindra Mahindra is one of the top industry in India for automobiles and it is the starting point of Mahindra Mahindra company.Mahindra Mahindra also involved in financial sector and its name is Mahindra Mahindra Financial Service LTD.Mahindra Mahindra Group also have Mahindra Special Services which was established in 2001 as a separate division in Mahindra Mahindra.Mahindra Mahindra also have Mahindra Defence Systems which oversees the necessity of Indias Defence and Security forces.INVESTIMENTS Mahindra Mahindra group have shares in many companies. Presently Mahindra Mahindra Group want to acquire Ssangyong and expand its business in international market. scarcely on other ha nd, its investors are quite suspicious regarding the investment. In the past Mahindra Mahindra Group made many Joint Ventures and acquisitions and it has forayed into different sectors of automobiles like light, medium and surd commercial vehicles. It also ambitious to acquire two wheelers also.PESTEL ANALYSIS ON MAHINDRA MAHINDRAMany factors in the environment that affect the organization areTax changes. sell barriers.Government policy changes.New laws.Demographic change.These are the some of the macro changes. Thus to analyze these factors we categorize them using PESTEL analysis. The PESTEL analysis includes Political, Economical, Social, Technological, Ecological, Legal factors.Political Factors This is a Government policy which includes what are the unassailables and services does a Government want, to what extent the government can subsidize firms and its priorities in political decisions and business support.The factors associate to Mahindra Mahindra groupFor Mahindra t ractor industry the Government laid stress on mechanism of agriculture to boost food grain production.Change in Taxation policy.Regaining rude dynamism is the key goal in eleventh Five year plan.ECONOMICAL FACTORS The Economical factors which includes taxation change, inflation, gratify rates, economic growth and exchange rates.The factors related to Mahindra Mahindra groupCost of tractors in India are more cheaper when compared to other countries.95% of tractors are on credit based.For agriculture inputs Less interest rate charged by the banks.Social Factors As the population increases the expect on goods get increased. Thus on that point will be need for firm products and industry.As there is increase in awareness in farmers there is a need technology and thus there is a requirement of tractors and farmers can buy tractors on credit bases.To meet the farmers demand the mechanized operations are preferred to eliminate delay, also labor shortage.The other main important thing which Mahindra Mahindra do for its long-term sustain big businessman is CSR(Corporate Social Responsibility). Mahindra Mahindra group spend Rs. 1.3 crore it is head donation in its annual report. Its activities include K. C. Mahindra Education Trust which provides education at various levels. at that place is another program for helping unprivileged girl child at the Mahindra induction it is Nanhi. This are the main things which are done by Mahindra Mahindra group for its long-term sustainability. The Mahindra Mahindra also have its own foundation as Mahindra Foundation which was set up with a specific objective that to provide medical relief to poor people.The Mahindra foundation always very responsive to any major disasters whether it has been taken as tsunami or the Gujarat earthquake, it provided support either by financially or by send vehicles, supplying manpower or material.Technological Factors Increase in new Technology can create new products and process which can reduce the cost, purify the quality, lead to innovation and also reduce the life cycle of the product. This technology will benefit consumers as well as organizations.The factors related to Mahindra Mahindra group never-ending technological innovation.Continuous improvement in technology will reduce use of Renewable energy development.Ecological Factors It include weather and climate change. The major climate changes occurring due to Acid rain, Green-house effect, Global warming thus it is becoming significant for the firms. Thus because of this impact environmentally friendly products and processes have more demand and also creating business opportunities.The factors related to Mahindra Mahindra groupGlobal Warming.Mahindra group is trying to release electric cars to reduce the pollution and also reduce the usage of renewable goods.Legal Factors Legal factors are related to efficacious environment. In recent years the developing countries changed the Legal factors which affecte d the firms in other countries due to globalization.The legal factors related to Mahindra Mahindra groupAgricultural policyCollaboration with government which shapes policy issues.SWOT ANALYSISSWOT (Strengths, Weakness, Opportunities, Threats) of Mahindra Mahindra groupStrengths of Mahindra Mahindra groupMahindra Mahindra is one of the top players in the world in terms of number of tractors sold. This itself shows that Mahindra Mahindra market share is the biggest strength of the company. It also have highest domestic share. The some other strengths of Mahindra Mahindra groupProduct portfolio of Mahindra Mahindra got elongate from 20hp to 30hp.There is government support for Mahindra Mahindra Group.AAvailability of technically skilled people from JTC (Jiangling Tractor Company).For its next stage of expansion Mahindra Mahindra have a strategy. It not only focus on new products, it also have a programme of intensive management development to establish its leader for future. The major strength of Mahindra Mahindra is it have ability to introduce new products and process in to the market and also can generate sales for those new products.Weakness of Mahindra Mahindra groupThe production is non-competitive because of high interest costs and overheads.Infrastructure of this group is Bottle neck.The companys passenger cars are based upon 3rd and 4th generation platform.In this group there is lack of faculty for new plant layout.Another weakness of Mahindra Mahindra is multi franchise.In Mahindra Mahindra there is no effective dealership.The MM is mainly dependent on rural sector, the rural sector mainly depends on monsoon. Thus if there is bad monsoon for two consecutive years which leads to adverse impact on demand for tractors.Opportunities of Mahindra Mahindra groupRural demand is increased.Income level is increasing.Ban for overloading of commercial vehicles.With the support of local partners there is an easy entry to Chinese market.The Mahindra Mahindra will be more competitive in Chinese market if they provided after sales service.To get more demand the Mahindra Mahindra group should export Chinese range tractors to India and Indian range tractors to china.Mahindra also entered in to software field after buying satyam and renamed it as Mahindra Satyam.Threats of Mahindra Mahindra groupInput cost got increased.Competition also increasing.The most important threat of Mahindra Mahindra is legal consideration.In China the Banking facilities are undeveloped.The MM also involved in different fields like holidays, telecom industry, financial services and resort etc. Which should have good subsidiaries from time to time if these are unmanageable this will divert the companys attention from its business which leads to destruction of shareholders value.Mahindra Mahindra will face more competition if the foreign players enter in to the tractor segment because these foreign players are technically more competitive when compared to MM.CONCULSION Thus according to research on Mahindra Mahindra Group it shows that the company uses the Strategic profound points in the external environment for long-term sustainability and sustained success. It is the one which encourages the new ideas and also have plan to sale the new product in the market. This company is the one which try to develop new products for consumers. Mahindra Mahindra company is also socially responsible it give 1.3 crore only from its annual report for helping poor and unprivileged girls. Which shows that the company not only think about its profits but also feel the responsible about our country India. It is that which also do international business with other countries. It also have a clear vision and goal which shows the dedication of the company. The mission itself says that it is not thinking about profits but it want develop ourselves. Mahindra and Mahindra tries to develop the new products which do not harm the environment and save the r enewable resources example MAHINDRA REVA which is an electric car. According to research it shows that Mahindra Mahindra is one company which is respected and trusted by consumers and it is the top industry in INDIA..